Valuation

EBITDA Multiples by Industry: The 2026 Valuation Table

Business valuation multiples by industry and deal size, sourced to BizBuySell, IBBA, and GF Data. Updated quarterly by Palmstone Capital Research.

Palmstone Capital Research9 min read

EBITDA multiples by industry, sourced and updated quarterly

Business valuation multiples move by three things at once: the industry, the size of the company, and which earnings number the market is actually pricing. Most lists online blend all three into a single figure and call it a multiple. That number is close to useless without the size tier and the earnings basis attached to it.

This page is the underlying data, not a rounded-off average. Below is a master table of EBITDA and SDE (seller's discretionary earnings) multiple ranges by industry and size tier, built from closed-transaction data reported by BizBuySell, the IBBA and M&A Source Q4 2025 Market Pulse survey, and GF Data's PE-sponsored deal set. It's maintained by Palmstone Capital Research and updated quarterly as new closed-deal data comes in.

01

How to read this table before you use it

Two things determine which number applies to you, and neither is optional.

Earnings basis. Below roughly $2 million of enterprise value, deals are priced on SDE: normalized pretax profit plus one working owner's salary and benefits, interest, depreciation, amortization, and documented one-time or personal expenses. SDE assumes the buyer replaces you personally and does the job themselves. Above about $2 million, the market shifts to adjusted EBITDA, which credits a market-rate manager's salary instead of yours, because an institutional buyer is paying for a business that runs without you in it. Apply an EBITDA multiple to an SDE number, or vice versa, and you'll misstate value by a wide margin. It's the single most common error we see in owner-run valuations.

EV versus equity. Every multiple in this table produces enterprise value, not the check you walk away with. EV values the operating business before debt and cash. To get to estimated equity proceeds: subtract funded debt and debt-like items, add back excess cash, adjust for a working-capital peg, and subtract transaction expenses. Then subtract whatever portion of the deal isn't cash at close: seller notes, earnouts, rollover equity, escrow. In Q4 2025, reported cash at close ran at roughly four-fifths or more of total consideration, varying by size. A 6.0x offer with a large earnout is not the same economic outcome as a 5.5x offer paid mostly in cash.

02

Master table: multiples by size tier

Figures below are 2025-2026 established averages from IBBA/M&A Source (size tiers) and GF Data (PE platform tiers), with practical screening ranges built around them. Deals under $2 million use SDE; above $2 million, EBITDA.

Enterprise value Earnings basis Established average Practical range Typical buyer
Under $500,000 SDE 2.0x 1.5x to 2.75x Owner-operator, local buyer
$500,000 to $1 million SDE 3.0x 2.25x to 3.5x Individual, serial entrepreneur, SBA-backed buyer
$1 million to $2 million SDE 3.1x 2.5x to 4.0x Individual, searcher, small holding company
$2 million to $5 million EBITDA 4.1x 3.5x to 5.0x Search fund, holding company, small strategic
$5 million to $50 million EBITDA 5.5x 4.5x to 7.0x PE, independent sponsor, family office, strategic
$10 million to $25 million (PE platform) EBITDA 5.9x Institutional PE
$25 million to $50 million (PE platform) EBITDA 6.6x Institutional PE
$50 million to $100 million (PE platform) EBITDA 8.7x Institutional PE
$100 million to $250 million (PE platform) EBITDA 10.0x Institutional PE

Source: IBBA and M&A Source Q4 2025 Market Pulse; GF Data platform buyout sample, 211 contributor-reported transactions through Q3 2025.

03

Master table: multiples by industry (2025 closed sales)

These are Main Street benchmarks: BizBuySell's 2025 reported closed-sale averages. Cash-flow multiple is against reported SDE; revenue multiple is sale price divided by revenue. These are not public-company trading multiples and not institutional PE EBITDA multiples, so don't lift a row here to price a $20 million EBITDA company.

Industry 2025 reported sales Avg revenue multiple Avg SDE multiple What moves it
Restaurants 1,774 0.37x 2.26x Lease terms, labor and food cost, concept transferability, liquor licensing
HVAC businesses 123 0.62x 2.80x Maintenance agreements, technician retention, dispatch systems, new-construction exposure
Plumbing businesses 61 0.72x 2.62x Service mix, licensed qualifier continuity, owner dependence
Auto repair and service shops 247 0.59x 2.70x Technician depth, facility lease, equipment condition, fleet accounts
Car washes 32 1.81x 4.73x Real estate, equipment, membership revenue, environmental exposure
Dental practices 22 0.87x 3.28x Collections, provider retention, payer mix, equipment; small sample
Medical practices 139 0.70x 2.58x Physician continuity, credentialing, payer contracts, compliance
Home health care 92 0.60x 2.84x Licensing, census quality, payer concentration, caregiver retention
Accounting and tax practices 194 1.11x 2.33x Client retention, realization, staff continuity, transition period
Insurance agencies 50 1.53x 2.68x Book retention, carrier concentration, producer ownership
IT and software services 44 1.12x 2.99x Contracted recurring revenue, churn, vendor concentration, owner's sales role
Software and app companies 49 1.82x 3.41x ARR quality, net retention, growth, gross margin, founder dependence
Websites and ecommerce 339 1.04x 3.33x Platform dependence, traffic source, SKU concentration, inventory
Machine shops and tool manufacturers 46 0.93x 3.72x Customer concentration, backlog quality, capex, certifications
Industrial and commercial machinery manufacturing 18 0.80x 4.20x Small sample; IP, backlog, cyclicality drive wide dispersion
Other manufacturing 83 0.68x 2.87x Product mix, gross margin, capex, tariffs, concentration
Liquor stores 189 0.52x 3.41x License transfer, location, inventory, local competition
Cleaning businesses 154 0.78x 2.30x Contract quality, churn, employee classification
Landscaping and yard services 211 0.76x 2.56x Recurring maintenance mix, route density, crew retention
Property management 59 0.93x 2.72x Units under management, contract termination rights, churn
Laundromats 169 1.45x 4.12x Lease term, utility economics, equipment age, real estate
Trucking companies 34 0.72x 3.11x Fleet value and age, driver retention, customer concentration
Durable-goods wholesalers and distributors 28 0.64x 3.11x Working capital, supplier rights, inventory quality

Samples under 20 reported sales (industrial machinery) are directional only, not a firm range.

04

EV versus equity: what the multiple actually buys you

Run the multiple, then run the bridge. This is the part most industry tables skip entirely.

Normalized earnings x selected multiple = enterprise value
Enterprise value
- funded debt
- debt-like items
+ excess cash
+/- working-capital adjustment
- transaction expenses
= estimated equity proceeds before tax

A worked example: a landscaping company with $900,000 in reported SDE sits in the $500,000 to $1 million enterprise-value band, so a buyer anchors around the 2.25x to 3.5x SDE range for that tier, before adjusting for this specific business's route density, crew retention, and recurring-contract mix. Say the deal lands at 2.9x, or roughly $2.6 million of enterprise value. If the company carries $300,000 of equipment debt, has $150,000 of excess cash sitting in the business bank account, and the working-capital peg comes in $40,000 light of the target, the seller's estimated proceeds before tax and deal costs land closer to $2.37 million, not the headline $2.6 million. That's before a seller note or escrow reduces cash at close further.

05

Why industries sit at different multiples

Recurring or contracted revenue, low churn, and documented pricing power support the upper end of a range. Clean monthly financials that reconcile to tax returns, credible add-backs, and a management team that stays after closing all reduce the discounts a buyer would otherwise apply. Diversification across customers, suppliers, and referral sources reduces loss severity if any one relationship ends.

The other direction: declining revenue, thin margins, project-based (not contracted) work, customer concentration, short leases, deferred capex, and regulatory exposure all push a multiple down, sometimes enough to make a deal hard to finance at all. As a non-additive rule of thumb, a high-quality company can trade 0.5x to 2.0x above its size-tier midpoint; severe owner dependence or concentration can pull it 0.5x to 2.0x below. These adjustments don't stack mechanically, and a buyer's diligence team tests every one of them against your actual numbers, not your narrative.

06

The size premium, explained

A $5 million EBITDA company does not get the multiple of a $100 million platform in the same sector, and the gap isn't small. GF Data's 2025 data shows PE platform buyouts averaging 5.9x EBITDA at $10 million to $25 million of enterprise value, rising to 6.6x at $25 million to $50 million, 8.7x at $50 million to $100 million, and 10.0x at $100 million to $250 million. Size expands the buyer pool, financing capacity, management bench, and diversification, all of which reduce a buyer's risk and widen competition for the deal. That's the mechanism behind the premium, not a market preference for big numbers on their own.

07

What moves a company within its range

Once you've placed a company in its size and industry band, the same handful of factors decide where in that range it actually lands:

  • Recurring or contracted revenue with documented retention
  • Growth, margin, and cash conversion trends over the trailing three years
  • Customer, supplier, and referral-source concentration
  • Owner dependence: does the business run without the seller present
  • Quality of financials and defensibility of add-backs
  • Working-capital needs and maintenance capex
  • Strategic fit for a specific buyer, including add-on synergies a PE platform can absorb

None of this is additive math. A business can check every positive box and still land mid-range if one factor, usually owner dependence or concentration, caps what a lender or buyer will underwrite.

08

Methodology and update note

This table draws on BizBuySell's 2025 closed-sale data tables, the IBBA and M&A Source Q4 2025 Market Pulse survey of 350 brokers and advisers, and GF Data's contributor-reported PE-sponsored transaction set. Established figures are reported averages; ranges marked as practical or estimate bands are screening tools built around those averages, not published percentile distributions or appraisals. BizBuySell rows are Main Street closed sales and use SDE and revenue; GF Data rows are institutional PE-sponsored deals and use adjusted EBITDA. The two data sets are not interchangeable and shouldn't be blended into one average.

Updated Q3 2026 by Palmstone Capital Research. We refresh this table each quarter as new closed-deal data is published.

Business Valuation Calculator

Coming soon. Our indicative valuation tool is in development - in the meantime, contact us for a confidential, no-obligation view on what your business could be worth.

For a starting estimate on your specific numbers, run the business valuation calculator. If you're in a sector with its own detailed page, start there instead: dental practice valuation, selling a care home, selling a manufacturing business, or selling an HVAC or trades business.

09

FAQ

Start with the size tier and industry row that matches your business, using the correct earnings basis for your enterprise value. Then adjust for growth, margin, recurring revenue, concentration, owner dependence, capex, and working capital. Nobody should apply a single national average to a specific company.

SDE is standard when one owner-operator will replace the seller and the buyer is effectively buying a job plus a business. EBITDA is standard once the business supports a market-rate management team and institutional ownership. The practical switch happens around $2 million of enterprise value.

No. EBITDA excludes interest, tax, depreciation, and amortization, but it does not deduct capex, working-capital investment, debt service, or cash taxes. It's an operating earnings proxy, not money you can spend.

Larger businesses generally have deeper management benches, more diversification, better systems, wider financing access, and a bigger pool of institutional buyers competing for the deal. GF Data's 2025 platform tiers show several full turns of EBITDA separating small and large enterprise-value bands in the same sector.

Calculators rarely model customer concentration, owner replacement cost, contract transferability, working capital, debt-like items, capex needs, financing limits, tax structure, and contingent consideration like earnouts. They're a screening tool that gives you a range, not a bid, and the real number only gets set through an actual process with real buyers.