Valuation

Business Valuation Services

What professional business valuation services cost, how formal engagements work, and when a professional opinion replaces a calculator.

Palmstone Capital Research10 min read

Real Australian pricing, engagement types and process, explained plainly.

If you are searching for business valuation services, you are usually in one of two positions: you need a number to sell, buy, settle a dispute, satisfy a tax authority, or plan succession, and you want to know what that number will cost, how long it takes, and what "professional" actually means here. Business valuation is not a licensed, single-standard profession anywhere. The market runs from a free online estimate to a five- or six-figure expert report, and knowing which tier your situation needs is most of the decision.

This page sets out what a valuation engagement covers, what it costs, and how the process runs from brief to signed report.

01

What a business valuation covers, and who relies on it

A business valuation is not one product. The purpose determines the standard, the evidence, and who is entitled to rely on the answer.

Sale of the business. A prospective buyer, their financier, or a due diligence team will test the number against normalised earnings and comparable transactions.

Shareholder or partner exit. A buy-sell agreement, oppression claim, or divorce property settlement often needs a valuation of a minority or majority interest, not just "the business."

Tax. Tax authorities expect a supportable market value for capital gains events, related-party transfers, and estate or gift purposes. They assess the process and evidence behind a number, not the letterhead it arrived on.

Finance. A lender may want an independent opinion behind a facility secured against goodwill or enterprise value.

Succession and internal transfer. Family businesses passing to the next generation, or an employee buy-in, need a defensible starting price that will not later be disputed.

Litigation and family law. Court and arbitration matters require a valuer who understands their duty to the court or tribunal, not the paying party, and who can survive cross-examination.

Most professional standards, whichever body issues them, recognise three broad engagement types: a calculation engagement (agreed procedures, narrower conclusion), a limited-scope valuation engagement (some procedures omitted or restricted), and a full valuation engagement (complete analysis, highest reliance). In Australia this framework sits under APES 225, the mandatory standard for members of the major accounting bodies; other markets apply an equivalent tiered logic without the same formal name. The purpose of your valuation should determine which engagement type you commission, not the other way around.

02

How a valuation engagement actually runs

A properly run engagement moves through seven stages.

  1. Purpose and reliance brief (1 to 3 business days). The valuer identifies the asset or share interest, the valuation date, who will rely on the report, the standard of value, and whether independence is required.
  2. Conflict, credentials and scope (2 to 5 business days). Conflict check, engagement type selection, and a written quote and deliverables list.
  3. Information collection (1 to 3 weeks, longer with weak records). Typically three to five years of financials and tax returns, current management accounts, forecasts, debt schedule, cap table, contracts, payroll, leases, and KPI data.
  4. Management interview and site work (2 days to 2 weeks). The valuer tests the business model, owner role, customer and supplier relationships, staffing, growth plans, and capital needs.
  5. Normalisation and analysis (1 to 3 weeks). Recasting EBITDA, testing forecasts, selecting a method, and researching comparable transactions or discount rates.
  6. Draft and factual review (3 to 7 business days). The client can correct facts. The client does not direct the value; that distinction is what makes a report independent rather than an appraisal.
  7. Final report (2 to 5 business days). Signed conclusion, supporting schedules, and reliance and limitation wording.

Realistic totals: an indicative or desktop opinion runs 2 business days to 2 weeks. A standard SME full report runs 3 to 6 weeks from receipt of complete information. Complex, multi-entity, or tax-driven valuations run 4 to 8 weeks. Expert witness or contested matters run 6 to 12+ weeks before expert conferences and any hearing.

03

What valuation services cost

Fees are not centrally regulated in any market we operate in, and quoted prices vary on report depth and on what the client is entitled to rely on. Pricing detail differs by market, so we break it out below.

Australia (A$)

The ranges below reflect current published Australian market pricing.

Engagement Market fee range Typical delivery Appropriate use
Online calculator or broker opinion Free to about A$500 Immediate to 2 days Early orientation only, not an independent opinion
Low-cost indicative report About A$1,500 to A$3,000 2 business days to 2 weeks Exit screening, internal planning, early partner discussion
Desktop or limited-scope valuation A$2,000 to A$5,000 1 to 2 weeks Internal planning, preliminary sale assessment, simple buy-sell talks
Standard SME valuation report A$5,000 to A$10,000 About 2 to 4 weeks Shareholder buyout, CGT support, finance, straightforward transaction
Comprehensive independent valuation A$10,000 to A$30,000+ 4 to 8 weeks Material sale, complex tax issue, multi-entity group, formal dispute
Expert witness or contested valuation A$30,000 to A$80,000+ 6 to 12+ weeks, excluding hearing Court, arbitration, shareholder oppression, complex family law or tax dispute

What moves the fee within these bands: the number of entities, business units, and valuation dates involved; whether normalised EBITDA, owner remuneration, or related-party transactions need reconstruction; the presence of intangibles, options, earn-outs, or contingent liabilities; the quality of the ledgers and forecasts on offer; and whether a court, lender, or regulator will rely on the conclusion.

Australian business valuation is served by several distinct provider types, each suited to a different job. Big Four and global multidisciplinary firms, including PwC Corporate Value Advisory, Deloitte Valuation & Modeling, EY-Parthenon Valuation, Modeling & Economics, and KPMG Valuation Services, handle listed groups, large private companies, and complex transaction work, typically well above A$30,000 for substantive mandates. National and mid-tier networks, including BDO Australia, Grant Thornton Australia, and RSM Australia, cover mid-market companies, independent expert reports, and litigation matters. Leadenhall operates as an independent specialist valuation firm with lower audit-conflict risk, relevant where a report must be genuinely independent of an audit relationship. SME and private-company specialists, including SME Valuations, Hayes Knight, Professional Business Valuers, Rushmore Group, and Business Reports & Values, serve owner exits, CGT matters, family law, and shareholder disputes with fixed-price options. Low-cost indicative providers such as Shinka Advisory publish fast, cheap desktop opinions, useful for triage but not a substitute for a report a bank, court, or tax officer has actually been told to expect. Business brokers also produce pricing opinions tied to a proposed sale mandate; a broker appraisal estimates a likely sale price to support a listing, which is a different exercise from an independent valuation.

United States and United Kingdom

Neither market runs a single published fee table the way desktop-priced Australian providers do, but the same shape holds: cost scales with the reliance placed on the report, not with the size of the business alone. A quick indicative calculation or desktop opinion for internal planning generally sits in the low four figures. A standard SME valuation report intended for a shareholder buyout, a lender, or tax purposes typically runs into the mid four figures to low five figures. A comprehensive independent opinion for a material sale, a complex group structure, or a formal dispute moves into the five-figure range, and litigation-grade expert reports for court or arbitration sit at the top of that band, priced on the complexity of the matter and the time an expert witness needs to prepare for cross-examination. As in Australia, the driver is evidence-gathering and independence testing, not headline revenue.

04

The providers active in this market

Provider types repeat across markets even where names differ. Big Four and global advisory firms handle the largest and most complex mandates. National and mid-tier accounting networks cover the mid-market and litigation work. Independent specialist valuation firms offer focused expertise with less audit-conflict exposure. SME and private-company specialists serve owner exits and disputes directly. Business brokers produce sale-oriented pricing opinions that are a different exercise from an independent valuation, whichever market you are in.

05

Method selection

Which method applies depends on the business, not on preference.

Capitalisation of future maintainable earnings, applying a multiple to normalised, maintainable EBITDA, is the workhorse method for profitable private companies. Discounted cash flow suits businesses with supportable, detailed forecasts, typically larger or more capital-intensive operations. Market transaction evidence cross-checks the earnings multiple against comparable completed deals where a relevant, dated dataset exists. Revenue multiples work as a cross-check for recurring-fee or high-growth models but are weak on their own, since two businesses with identical revenue can carry very different margins and owner dependence. Net asset or replacement cost methods matter for asset-heavy or low-return businesses where earnings alone understate the picture.

06

When a calculator is enough, and when you need a signed opinion

A calculator or desktop indication is enough when the number only needs to inform a decision you are making yourself: early exit planning, a first partner conversation, sanity-checking an unsolicited offer. It is not enough the moment someone else has to rely on the figure. A lender, a tax authority, a court, or the other side of a dispute will each expect a defined valuation date, a stated standard of value, documented evidence, and a valuer prepared to stand behind the conclusion. That is the line between an indicative range and a signed opinion, and it is worth getting right before you commission the work, since a desktop report cannot be retrofitted into a court-ready one.

07

A worked example

Take a business with revenue of 1.8 million and reported net profit of 620,000 in the local currency. Add back the owner's above-market salary of 140,000, 35,000 in personal motor vehicle costs run through the business, and 20,000 in one-off legal fees from a resolved dispute. Normalised, maintainable EBITDA comes to approximately 815,000.

Applying an established professional-services multiple range of 3.0x to 6.0x to this normalised figure gives an enterprise value of roughly 2.45 million to 4.89 million, before any size, concentration, or owner-dependence adjustment specific to this business. From enterprise value, the valuer would then subtract debt, add agreed surplus cash, and adjust for the agreed normal level of working capital to reach equity value. That bridge, not the headline multiple, is what tells the owner what the shareholders actually receive. This example is illustrative only; a real report anchors the multiple to the business's specific sector, size, growth, margin, and risk profile rather than a generic professional-services band.

08

Our approach

We treat purpose, not habit, as the starting point for scope. A valuation intended for internal planning gets a calculation or limited-scope engagement priced accordingly; a valuation destined for a tax authority, a lender, a court, or a shareholder dispute gets the full evidence trail that standard requires, because that is what the intended reliance actually demands. Engagement letters state the fee base and scope plainly before work begins. Reports identify the valuation date, the standard and premise of value, the subject interest, the methods used and rejected, and the assumptions the conclusion rests on, so the document holds up to the scrutiny of the party who will rely on it. Where a valuation supports a sale process, we run the earnings normalisation and the enterprise-to-equity bridge as the first step, not an afterthought once a headline multiple has been agreed.

09

FAQ

It depends on what the report needs to be relied on for. A quick indicative calculation generally sits in the low four figures, a standard SME report intended for a lender or tax purposes runs into the mid four to low five figures, and a comprehensive or litigation-grade opinion moves into five figures. Price depends on the number of entities, the quality of the underlying records, and who is entitled to rely on the conclusion.

A desktop indication commonly runs A$2,000 to A$5,000, a standard SME report A$5,000 to A$10,000, a comprehensive independent valuation A$10,000 to A$30,000+, and contested expert work can reach A$30,000 to A$80,000+.

There is no universal statutory business-valuer licence in most markets. Look for a qualified accountant or valuation professional bound by a recognised professional standard, relevant sector experience, and professional indemnity cover. In Australia that means a Chartered Accountant, CPA, or IPA member bound by APES 225.

No. A broker appraisal estimates a likely sale price to support a listing mandate. An independent valuation follows a defined standard, purpose, and evidence process, and an independent valuer's fee should not depend on the value reached.

A valuation is an opinion at a specified date, not a certificate with a shelf life; material trading, financing, or market changes can make it stale quickly. It also does not set the sale price on its own. Actual price reflects buyer-specific synergies, competing interest, financing, warranties, earn-outs, and negotiation on top of the underlying number.